How to use Magento Short Codes, Get Skin, and Media Folder in a Static Block

Published On November 7, 2012 | By Hans-Eirik Hanifl | Magento

How to use Magento short codes

One of the powerful features of the Magento framework is that of its short codes. It allows a store owner to quickly retrieve information, URLs and elements and use them within pages.

To retrieve the element URL path in a STATIC BLOCK:


Media URL
Store URL
Base URL


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is a forward thinking e-commerce and marketing consultant. As an advocate for the free exchange of knowledge, he founded E-Commerce Gorilla as a place where like-minded individuals can ask questions and share their expertise on practical solutions in the area of e-commerce and marketing. He is the owner of TRM Marketing and an avid supporter of the open source community.

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