One of the powerful features of the Magento framework is that of its short codes. It allows a store owner to quickly retrieve information, URLs and elements and use them within pages.
To retrieve the element URL path in a STATIC BLOCK:
SKIN URL
{{skin url='images/sampleimage.jpg '}}Media URL
{{media url='/sampleimage.jpg'}}Store URL
{{store url='mypage.html'}}Base URL
{{base url='yourstore/mypage.html'}}
