Hans-Eirik Hanifl

Hans-Eirik Hanifl is a forward thinking e-commerce and marketing consultant. As an advocate for the free exchange of knowledge, he founded E-Commerce Gorilla as a place where like-minded individuals can ask questions and share their expertise on practical solutions in the area of e-commerce and marketing. He is the owner of TRM Marketing and an avid supporter of the open source community.

Email Marketing
Hans-Eirik HaniflApril 6, 2025
0 353
Most Emails Get Ignored — Yours Won’t: Mastering Email Marketing Basics
Inboxes are crowded. Algorithms are aggressive. And attention spans are at an all-time low. In this environment, even the most…
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E-Commerce
Hans-Eirik HaniflApril 4, 2025
0 707
What is a Credit Card Enumeration Attack? What Every E-Commerce Business Owner Needs to Know
As online sales continue to grow, so do the threats targeting e-commerce platforms. Among these threats is a lesser-known but…
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Design & Usability
Hans-Eirik HaniflApril 2, 2025
0 746
Website Localization: Increase Your Reach and Drive Sales to Your Online Store
With global e-commerce booming, reaching customers across borders has never been easier—or more essential. However, truly connecting with international shoppers…
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Business & Finance
Hans-Eirik HaniflApril 1, 2025
0 378
A Complete Guide to Sales Tax Collection for U.S. Online Stores
As the world of e-commerce continues to grow, so does the complexity of sales tax regulations. Online store owners in…
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Marketing
Hans-Eirik HaniflMarch 31, 2025
0 433
Building a Well-Defined Loyalty Program Strategy: A Roadmap for E-Commerce Success
In the fast-moving world of e-commerce, it’s tempting to focus all your energy on customer acquisition. But here’s the thing—retaining…
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E-Commerce
Hans-Eirik HaniflMarch 30, 2025
0 2,238
How to Write Product Descriptions Like a Pro
In the digital aisles of e-commerce, you don’t have the luxury of a sales associate to walk a customer through…
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Marketing
Hans-Eirik HaniflMarch 30, 2025
0 2,043
Boosting E-Commerce Sales and Engagement with QR Codes
In a world where convenience and speed drive consumer behavior, QR codes have emerged as a powerful tool for e-commerce…
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E-Commerce
Hans-Eirik HaniflMarch 29, 2025
0 1,044
What to Include in Your Online Store to Build Trust (And What to Avoid)
In today’s eCommerce landscape, trust isn’t a luxury—it’s a necessity. With online shoppers becoming more informed and selective, every element…
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Business & Finance
Hans-Eirik HaniflMarch 29, 2025
0 1,012
Cargo Insurance: A Must-Have for E-Commerce Businesses
In today’s global economy, e-commerce businesses thrive on seamless logistics and reliable shipping. But with the ever-present risks of damage,…
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Email Marketing
Hans-Eirik HaniflMarch 29, 2025
0 819
How to Maintain a Healthy E-mail Subscriber List for Your E-commerce Store
Email is one of the highest-converting marketing channels available to e-commerce businesses. But while many brands focus on growing their…
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